Find Your Ideal Customers with Exact Match

Exact Match is a consumer data and lead generation platform that helps businesses and marketing agencies find the right people to contact. With access to over 250 million U.S. consumer profiles and more than 80,000 targeting categories, you can search for potential customers based on their location, interests, buying behavior, lifestyle, and other details. Instead of purchasing broad contact lists, you can build targeted audiences that match the products or services you're selling.

Turn Anonymous Website Visitors into Leads

Most people who visit your website leave without filling out a form or contacting your business. Exact Match's Site ID tool helps identify some of these visitors and provides available contact information, giving your sales team more opportunities to follow up. The platform reports identification rates of 25–40% of verified human visitors. For agencies managing multiple client websites, this creates an additional lead generation service they can offer to clients.

Clean Up Customer Lists and Find Better Prospects

Exact Match also helps businesses improve the contact information they already have. Its Clean ID tool can check existing lists, remove duplicate records, and add missing information such as phone numbers, email addresses, and demographic details. Meanwhile, Audience ID helps build new prospect lists, and Predict ID uses behavioral models to identify people who may be interested in specific products or services. These tools help agencies spend less time sorting through poor-quality leads and more time reaching the right customers.

Use AI and Connect Your Data to HighLevel

Exact Match provides API access and AI assistant connections that allow users to search consumer data, research audiences, and organize contact lists using natural language. Its AI-compatible tools work with platforms such as Claude, while its underlying database supplies the actual customer information. For GoHighLevel agencies, contact lists can be exported and imported into HighLevel for lead management, segmentation, and follow-up workflows. Agencies can also explore Exact Match's branded data exports and partner options to offer data services to their clients.

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